MEDICAL MARKETING AND TOURISM

Today we will talk about the importance of medical services  and how medical services can attract people and make people travel abroad to receive it.

there are famous words called (Medical Tourism).

 Meaning of Medical Tourism

Medical tourism is the travel of people to a place other than where they normally reside for the purpose of obtaining medical treatment in that country.

There are 4 countries have high potentiality in Medical Tourism first of these countries is India then Thailand then USA and Germany.

Today We will Talk about Germany:

The German healthcare system has an excellent reputation internationally. It is renowned for providing high-quality diagnosis, preventive medicines, treatment and rehabilitation.

 Each year, thousands of people from all over the world attend hospitals and clinics in Germany to receive the best possible standard of medical treatment. You too can gain access to German healthcare.

Germany has a high standard of living, and this is reflected in the country's excellent healthcare system. 

More foreign patients opting for Berlin

From check-ups to heart or knee surgeries, more and more visitors to Berlin are coming to the German capital to take care of their health. The international patients come primarily from the Russian- and Arabic-speaking countries. Especially popular are the departments of oncology, neurosurgery and cardiology, but patients are coming for preventative visits as well. These medical tourists usually stay in the deluxe suites at the hospitals or receive outpatient treatment and stay in nearby hotels. While regular visitors to Berlin spend an average of 2.3 days in the city, visitors coming here for health treatments tend to stay for 10–14 days.

the German healthcare system comprises of high-standard medical facilities that are staffed with highly trained professionals. These facilities stimulate medical tourism in Germany offering to medical tourists access to the most advanced treatment options, low waiting periods, cost effective services .

So medical Services are very useful for countries to get tourism.

IMPORTANCE OF COMMUNICATION SKILLS IN BUSINESS

 After knowing the meaning ,characteristics,functions and forms of communication

Today we will talk about the importance of communication skills and its role to build good business.

communication skills are important in any business environment and in many situations such as meetings or negotiations. Some professions, however, require a bit more proficiency in communication skills.

communication skills are important for the following reasons :

1-Builds an effective team

If open communication within a workplace is encouraged, a more cohesive and effective team will emerge. Good communication within a team also tends to boost employee morale. When employees feel that they are well informed of the company’s direction and vision, they will feel more secure within their role. Regular internal communication can also lead to an improved Work  ethic if staff are reminded of achievements and feel that they are working towards a common goal. 

2-Contributes to growth of the company

A lack of communication can lead to the collapse of any organization. Whilst that is a bold statement – without proper marketing collateral and communication internally and externally, most organizations will struggle to survive. Communication can also lead to productivity and helps to avoid unnecessary delays in the implementation of policies

3-Managing employees

When managers are effective communicators, they are more able to inform staff adequately of their responsibilities and what is expected from them. Good communication skills also helps managers to provide constructive feedback to their staff, build better relationships, and understand personal goals that staff may wish to work towards.

4-Builds and maintains relationships

Relationships are built and can be maintained by positive encounters with others. Communication will be key to this process – without effective skills, it will be difficult to   properly construct and foster productive relationships so for these  reasons communication skills are very important.

  

COMMUNICATION AND ITS FORMS

Verbal Communication

All forms of communication can be categorized as either verbal or nonverbal. Both verbal and nonverbal communication can be subdivided into either vocal or non-vocal. Verbal communication involves using speech to exchange information with others. We usually communicate verbally in face-to-face conversations such as; meetings, interviews, conferences, speeches,  e.t.c. Much of the communication that takes place between people is both verbal and non-verbal; that is, it is based on language and gestures.

Verbal communication of the vocal category includes spoken language, while non-vocal verbal communication involves written communication as well as communication .

Non-Verbal

Non-verbal communication is a type of communication that employs gestures and body language. The term "body language" is sometimes used to denote non-verbal communications. "Body Language" is the communication of personal feelings, emotions, attitudes, and thoughts through body-movements such as gestures, postures, facial expressions, touch, smell, walking styles and positions among others. These movements can be done either consciously or involuntarily; more often they ‘happen’ subconsciously, and are accompanied, or not accompanied, by words.

There are basically three elements in any face-to-face communication. These three elements account differently for the meaning of the message:

1- Words account for 7%

2- Tone of voice accounts for 38% and

3- Body language accounts for 55% of the message.

Non-verbal communication includes six things collected in (PEOPLE)  

(P)OSTURES & GESTURES

(E)YE CONTACT

(O)RIENTATION

(P)RESENTATION

(L)OOKS

(E)PRESSIONS OF EMOTION 

FUNCTION OF COMMUNICATION

Functions of communication

There are many functions of communication  . 

Here are some of the reasons why we must communicate.

1. To change in behavior

2. To influence others

3. To express our thoughts and emotions through words & actions.

4. It is a tool for controlling and motivating people.

5. It is a social and emotional process.

6. Communication for improving self-confidence

7. Entertain

8. Educate

9. Establish relationships

10. Inform

11. Solve problems

12. Make orders

13. Give directions

Characteristics of Communication

The characteristics of communication include:

1. Communication is a process: Communication is a 2 way process which involves; listening to others (Receiving) message Asserting/Expressing (Sending).

2. Communication is a dynamic: it is ever changing depending on the variables at play.

3. Communication is a complex a process.

4. Communication is a two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information but also create and share meaning.

5. Communication involves the sharing of information using a code.

6. Communication occurs between people and sometimes animals

7. Communication is irreversible: once one has communicated something it cannot be recalled back.

8. Communication is a system

9. Communication must have the elements of communication: Source, receiver, channel, message, noise, feedback.

10. Communication can be verbal/ non verbal or visual.

11. Communication can be accidental especially in non-verbal.

MEANING OF COMMUNICATION SKILLS

Today we will talk about communication skills in 4 posts

1-Meaning of Communication skills

2-Characteristics of Communication

3-Functions of communication

4-Forms of Communication

now lets star with Meaning of communication skills

Communication is a word derived from the Latin word communis or commūnicāre, which means ‘to make common’ or ‘to share

 Communication is the act of conveying intended meaning to another person through the use of mutually understood signs and language

 Communication is the art of transmitting information, ideas and attitudes from one person to another

Communication is the process of meaningful interaction among human beings. The basic steps of communication are: the forming of communicative intent, message composition, message encoding, and transmission of signal, reception of signal, message decoding and finally interpretation of the message by the recipient

Communication is simply the act of transferring information from one place to another. When you call or talk verbally to your friend, then you are said to be communicating with your friend 

LETS BE POSITIVE

 Today we will talk about the Definition and  importance of  positive thinking and its effects on health  

Definition of positive thinking

Positive thinking isn't the same as trying to gloss over the negative things in life or ignore your problems. Positive thinking    is approaching the challenges life throws at you with a positive attitude. Instead of getting negative and worrying about a challenge, positive thinking will help you approach that problem with the attitude of "how can I make the best of this situation?'

When you find yourself in a situation, your mind tends to "explain" it to you. It gives you the explanation of why something has happened, and the way you explain it indicates whether you are a negative or positive person.

Importance of positive thinking on health

Researchers continue to explore the effects of positive thinking and optimism on health. Health benefits that positive thinking may provide include:

Increased life span

Lower rates of depression

Lower levels of distress

Greater resistance to the common cold

Better psychological and physical well-being

Reduced risk of death from cardiovascular disease

It's unclear why people who engage in positive thinking experience these health benefits. One theory is that having a positive outlook enables you to cope better with stressful situations, which reduces the harmful health effects of stress on your body. It's also thought that positive and optimistic people tend to live healthier lifestyles they get more physical activity, follow a healthier diet, and don't smoke or drink alcohol so they are better.