After knowing the meaning ,characteristics,functions and forms of communication
Today we will talk about the importance of communication skills and its role to build good business.
communication skills are important in any
business environment and in many situations such as meetings or negotiations.
Some professions, however, require a bit more proficiency in communication
skills.
communication skills are important for the following reasons :
1-Builds an effective team
If open communication within
a workplace is encouraged, a more cohesive and effective team will emerge. Good
communication within a team also tends to boost employee morale. When employees
feel that they are well informed of the company’s direction and vision, they
will feel more secure within their role. Regular internal communication can
also lead to an improved Work ethic if staff are reminded of achievements and feel that they are working towards a common goal.
2-Contributes to growth of the company
A lack of communication can lead to
the collapse of any organization. Whilst that is a bold statement – without
proper marketing collateral and communication internally and externally, most organizations
will struggle to survive. Communication can also lead to productivity and helps
to avoid unnecessary delays in the implementation of policies
3-Managing
employees
When managers are effective
communicators, they are more able to inform staff adequately of their
responsibilities and what is expected from them. Good communication skills also
helps managers to provide constructive feedback to their staff, build better
relationships, and understand personal goals that staff may wish to work
towards.
4-Builds
and maintains relationships
Relationships are
built and can be maintained by positive encounters with others. Communication
will be key to this process – without effective skills, it will be difficult to
properly construct and foster productive relationships so for these reasons communication skills are very important.
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