Also as general for any market we should know the meaning of market segmentation.
MARKET SEGMENTATION:
The process of dividing the total market for several groups whose members have the same characteristics .
TYPES OF SEGMENTATION
1- DEMOGRAPHIC
segmentation by age, income , education level, and religion.
2-GEOGRAPHIC
dividing the market by geographic area like countries,cities ,regions and etc.
3-PSYCHOGRAPHIC
segmentation by lifestyle, values , interests and attitudes.
4-BEHAVIOURAL
segmentation according behaviour.
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