Basic information about marketing of pharmaceutical new product . Medical representative

when pharmaceutical company needs to promote new product  who do this job?

Medical rep who do and his job profile ( selling pharmaceutical product or medical equipment to health care professional .

medical reps. promote their company,s products to hospital doctors,pharmacist  and etc).

Medical rep.must be linked by the triangle of the process

1-Doctor

2-Distributor (who distribute new product)

3-Pharmacy

to generate prescription med.rep. must inform Dr by the new product and its benefit then the Drs will prescribe so med. rep must inform the pharmacy too to get new product from the distributor .