planning is not optional for successful people

for successful people planning is most important for achieving their goals.

there are four types of planning we should apply it in our business:

1-STRATEGIC PLANNING

the setting of major, long term goals for the company and these done by top managers.

2-TACTICAL PLANNING

tactical planning is the process of developing details ,short term statement about what is to be done,who is to do,and how it is to be done.

these objectives are short term goals that must be achieved to meet the strategic plan .

3- OPERATIONAL PLANNING

the setting of work standards and schedules to implement the tactical objectives of the company.

4-CONTINGENCY PLANNING

the process of preparing alternatives if the primary plans do not achieve the objectives of the company (plan B).

      

How to be positive in marketing ?

You should know that market is very very dynamic so you must be positive in marketing and hole life because life is very dynamic too.

I will say many things to keep you positive in Marketing.

1-Attitude:

you must have positive attitude and believe that you can make the difference .

2- Knowledge

you must know every things about your products its benefits and week point too.

you should know every things about your competitors (activity,marketing massage ,etc)

when you know what the compititors do alwayes you can overcome and make your products first.

3-following

always you mast be very close to your customers and make a regular following.     

Basic information about marketing of pharmaceutical new product . Medical representative

when pharmaceutical company needs to promote new product  who do this job?

Medical rep who do and his job profile ( selling pharmaceutical product or medical equipment to health care professional .

medical reps. promote their company,s products to hospital doctors,pharmacist  and etc).

Medical rep.must be linked by the triangle of the process

1-Doctor

2-Distributor (who distribute new product)

3-Pharmacy

to generate prescription med.rep. must inform Dr by the new product and its benefit then the Drs will prescribe so med. rep must inform the pharmacy too to get new product from the distributor .

Market Segmentation

Also as general for any market we should know the meaning of market segmentation.

MARKET SEGMENTATION:

The process of dividing the total market for several groups whose members have the same characteristics .

TYPES OF SEGMENTATION

1- DEMOGRAPHIC

segmentation by age, income , education level, and religion.

2-GEOGRAPHIC

dividing the market by geographic area like countries,cities ,regions and etc.

3-PSYCHOGRAPHIC

segmentation by lifestyle, values , interests and attitudes.

4-BEHAVIOURAL

segmentation according behaviour. 

How to marketing new medical product ?

:First I would like to explain the meaning of marketing as general marketing consist of four things 

.product,price,place and promotion 

  or we called 4Ps also marketing contains a lot of functions

market information

we should get a lot of information before selling the product ex, analysing competitors,business  environment and etc. 

selling

we should inform the customer by our product and when the product fit his need the selling process will complete

Quality and quantity

we must understand the standers of the product to meet or exceed customer expectations.