New Methods for Hospital Marketing

New  Methods  for Hospital Marketing

There are many methods that can help you to know  how to bring your marketing program into the 21st century – and how to maximally benefit both the hospital and the community.

1-  Come Bearing Gifts.

One marketing adage that hasn’t been replaced online is “leave something behind.” Don’t overlook the branding opportunity in healthy lifestyle tools. For a few dollars, a hospital can personalize hundreds of products to spread the message.
Long after the hospital outreach team has left the premises, patients keep and use low-cost healthcare products such as stress balls, pill boxes, pedometers, first-aid kits and hand sanitizers. These tools provide a constant reminder to stay fit and take your medicine and increase your sales.

2-  Prioritize Social Media. 

Hospitals have been notoriously slow to adopt, but those channels are remarkably effective (and free) ways to reach prospective patients. Across industries, marketers spend just 15% of their budgets on social media, but 79% of marketers view social media as the most effective digital channel.   

3-  Increase Content Marketing. 

With 80% of Internet users searching online for answers to their health questions, it’s in all parties’ best interests for hospitals to increase their content production.