SELLING SKILLS

Today we will talk about selling skill.

first we will define the process of selling:

Selling is first and foremost a transaction between the seller and the prospective buyer or buyers where money is exchange for goods or services.

second we will define selling skills:

the selling skills are what buyers indicated were the top factors that separated sales winners from second place finishers.sellers who put these skills to use will be most likely to be professional sellers.

There are ten essential selling skills you should know it:
1-EDUCATE PROSPECTS WITH NEW IDEAS AND PERSPECTIVES
you should know that buyers like sellers who bring value to the table,so you don't need to just sell you need to expand buyers horizon and give them new ideas that can change their thinking.
2-COLLABORATE WITH PROSPECTS
buyers want to be part of the solution.you need to work with buyers to develop solutions that achieve mutual goals.
3-DEMONSTRATE POTENTIAL RETURN ON INVESTMENT
you need to paint a clear persuasive and believable picture of the results an investment will yield.
4-LISTEN TO PROSPECTS
like most sellers you already listen to buyers.however you need to do a better job of actively listening by asking engaging questions and following up in ways that demonstrate your understanding .
5-UNDERSTAND PROSPECTS` NEEDS
even though buyers today are sophisticated and often good at diagnosing their own needs,you need to demonstrate that you <gets it > when it comes to their goal,pains,and desires.
6-CRAFT A COMPELLING SOLUTION 
Buyers need to be convinced . you need to show buyers how your solution will help them achieve their desired outcomes.
7-HELP PROSPECTS AVOID OBSTACLES
you need to be honest with buyers about the pitfalls that can occur both before and after they buy.
8-ACCURATELY DEPICT PURCHASING PROCESS
you need to set and meet expectations to build trust with buyers.
9-CONNECT WITH PROSPECTS PERSONALLY
You need to make personal connections with buyers to maintain and strengthen your business relationships.
10-DIFFERENTIATE BASED ON VALUE
you need to provide maximum value compared to your competitors .maximum value does not mean lowest price, value is in the eye of the buyers and often comes in the form of in sights and expertise you and your company can provide.
  
these were the essential selling skills and we will talk next time about advanced selling skills.